Stages

• Awareness

  • Touchpoints: Website visit, marketing emails, social media.

  • Actions: Learning about our services, reading case studies.

  • Emotions: Interest, curiosity.

• Consideration

  • Touchpoints: Initial consultation, project proposal.

  • Actions: Engaging with sales, asking questions.

  • Emotions: Evaluation, decision-making.

• Decision

  • Touchpoints: Project kickoff meeting, contract signing.

  • Actions: Finalizing details, committing to the project.

  • Emotions: Confidence, anticipation.

• Engagement

  • Touchpoints: Regular meetings, progress updates.

  • Actions: Providing feedback, collaborating with developers.

  • Emotions: Collaboration, satisfaction.

• Post-Project

  • Touchpoints: Final delivery, project review.

  • Actions: Reviewing outcomes, providing testimonials.

  • Emotions: Satisfaction, loyalty.